1 Million American Tourists by 2035

American travelers ready to spend up to seven times more than their European peers are eyeing Morocco as the next premium playground. With direct flights expanding to Boston, Chicago and Los Angeles and a luxury‑first showcase at the Ritz‑Carlton Rabat, the kingdom aims to double its US arrivals to one million by 2035, turning Casablanca into a high‑value MICE and city‑break hub.
Despite regional tensions, Morocco remains a safe destination for Finland

Even as unrest ripples through neighboring regions, Morocco stays open and secure for Finnish travelers—flights operate, diplomatic ties are reinforced by Minister Elina Valtonen’s visit to Rabat, and Finland’s Foreign Ministry advises only routine caution. Discover why the kingdom remains a stable gateway despite nearby conflicts.
Spain Leads Morocco’s Tourism Boom as Vision 2030 Nears

Spain’s surge past France has ignited Morocco’s $11 billion tourism boom, propelling the kingdom toward its Vision 2030 target of 26 million visitors. Record receipts, a mix of desert treks, surf spots and cultural city breaks, plus massive infrastructure bets tied to the 2030 World Cup, are reshaping Morocco into a new global travel powerhouse.
Berlin’s Toy Tonics Collective to Make Morocco Debut March 27th

A night of boundary‑defying house music lands in Rabat as Berlin’s Toy Tonics Collective brings its famed “Jam” sessions to La Cale Club on March 27. Featuring jazz‑infused beats from Cody Currie, vinyl wizardry of Gee Lane, and Moroccan pioneer Bel Âge, the phone‑free, live‑instrument‑driven event—hosted with Apéros Électro—fuses Berlin’s experimental edge with Rabat’s rising underground pulse, promising an immersive groove that reshapes the city’s dancefloor.
Morocco Launches Ambitious Coastal Tourism Project to Transform Lagouira into Luxury Destination with Emirati Investment Ahead of 2030 World Cup

A $14 billion Emirati‑backed masterplan will turn the remote Atlantic hamlet of Lagouira into a luxury coastal hub before the 2030 World Cup, featuring hotels, villas, a marina and renewable‑powered infrastructure. The venture not only diversifies Morocco’s tourism away from crowded cities but also promises thousands of jobs and a new high‑value corridor linking the Sahara to the Gulf market.
Three arty hotels to stay in Marrakech during the 1-54 Art Fair

Imagine sleeping amid a private collection of Hassan Hajjaj, Leila Alaoui and William Kentridge, then waking on a rooftop where African photographers mingle with mid‑century design. Marrakech’s 1‑54 Art Fair unlocks three boutique retreats—El Fenn’s labyrinthine riads, Riad Sakkan’s curator‑styled sanctuary, and Villa Makassar’s Art Deco‑infused elegance—each turning hospitality into a living gallery.
Morocco And Saudi Arabia Celebrate A Milestone In Air Travel As Flynas Announces New Direct Flights To Rabat, Marking Three Years Of Growth

Over 300,000 travelers have already crossed the Red Sea on Flynas, turning a modest Jeddah‑Casablanca link into a bustling air bridge. Now the carrier adds a direct Rabat route, cementing its role as the low‑cost catalyst for Saudi‑Moroccan tourism, trade and pilgrim flows—and promising even smoother, more affordable journeys for the region’s next‑generation travelers.
The most beautiful luxury hotels in Marrakech

Imagine stepping into a riad where every courtyard whispers centuries of Moroccan artistry, while a five‑star concierge anticipates your every desire. Marrakech’s luxury hotels blend palatial architecture, Michelin‑grade cuisine, and oasis‑like spas into an experience that redefines opulence—your gateway to a truly immersive, world‑class retreat.
Morocco to Shine at OTM This Year as Indian Arrivals Surge Massively, Solidifying its Place as Africa’s Premier Tourist Destination

Indian travelers are flocking to Morocco, with arrivals up 31 % to nearly 54,000 in 2025, propelling the kingdom to Africa’s top tourism spot. At OTM 2026 in Mumbai, the Moroccan National Tourist Office will showcase fresh cultural, adventure and luxury experiences, aiming to cement long‑term partnerships and lock in a booming Indian market.
From Biarritz to Marrakech, a mother‑son duo from Aix‑en‑Provence on their way to the 4L Trophy

Two generations trade the familiar for the open desert: Laetitia, a nurse, and her 20‑year‑old son Ange will pilot a rescued Renault 4 from Biarritz to Marrakech, delivering school supplies and hope to Moroccan children. Their first‑ever mother‑son entry turns a classic rally into a moving act of solidarity.